Empathy Expands into Banking: Partnering with TD to Bring Compassionate Post-Loss Care to Canadian Families
At Empathy, we know that logistics make grief harder. For years, we’ve helped families and individuals navigate the emotional and practical challenges that come after losing a loved one—and now, we’re bringing that care to the world of banking.
We’re proud to announce our partnership with TD Bank Group (TD), making TD the first Canadian bank to offer Empathy’s Loss Support product to its clients. Together, we’re redefining what it means for a financial institution to care—not just for their clients’ finances, but for their families, their wellbeing, and their peace of mind.
Why Banking Belongs
For most people, their bank is one of the most constant presences in their lives: a stable partner through every milestone. From opening a first account to buying a home, from saving for a child’s future to planning for retirement, financial institutions hold the trust of generations. That trust shouldn’t end when someone passes away.
In fact, it’s in these hardest moments, when families are sorting through both finances and emotions, that the need for trusted support is greatest. Banks have always been there for life’s milestones; now, they can be there for the moments that test us, too. By integrating Empathy into its estate settlement services, TD is helping to redefine what compassionate banking looks like—transforming a process that’s often stressful and confusing into one that’s guided, intuitive, and supportive from start to finish. Empathy’s Grief Tax research shows that 90% of bereaved people experience anxiety while handling the administrative burdens that follow a loss, underscoring how emotional and logistical challenges are deeply intertwined. Through this collaboration, TD Estates clients receive access to Empathy Loss Support, offering both practical guidance and emotional care: from help with paperwork and benefits to personalized support and resources for coping with grief.
“At Empathy, we believe no one should have to figure everything out on their own after a loss,” said Ron Gura, Co-Founder & CEO of Empathy. “By combining TD’s reach and experience with Empathy’s human care and technology, we’re reshaping what banking can mean for families—helping simplify what’s complicated, while showing that a bank can be both financially smart and deeply human.”
Looking Ahead
This collaboration marks a meaningful milestone for Empathy, as it is our first partnership with a bank, and an important step in expanding how and where we can offer care.
We look forward to continuing this expansion, helping financial institutions everywhere bring compassion into every customer experience to support more individuals and families in their moments of need.
Learn more about how Empathy helps financial institutions support families through loss here.