Empathy - Cookie Policy

The Empathy Project Inc. (“Empathy”, “we", "our" or "us") uses certain web monitoring and tracking technologies, such as cookies, beacons, pixels, tags, and scripts (collectively, “Cookies”). These technologies are used in order to provide, maintain, and improve our websites and mobile application (the “Services”), to optimize our offerings and marketing activities, and to provide our visitors and users (“you”, “your”) with a better experience (for example, in order to track your preferences, to better secure our Services, to identify technical issues, and to monitor and improve the overall performance of our Services).

This Cookie Policy contains information on Empathy’s cookie practices. If you are unable to find the information you were looking for, or you have any further questions about the use of Cookies on our Services, please email [email protected].    

For more information about our general privacy practices, please visit our Privacy Policy.

1. What are Cookies?

Cookies are small files containing a string of characters that are stored on your computer or mobile device through the browser (for example, Google Chrome or Safari) or directly by mobile applications when you visit a website or use an app. You can think of Cookies as providing a so-called memory for the website or app, so that it can recognize you when you come back and respond appropriately. 

Such Cookies can collect information and data such as your IP address, nationality, city, type of device, browser, operating system, screen resolution, browsing origin, time and duration of visit, pages visited, and the number and frequency of your visits.

Cookies may be set by us (first-party Cookies) or by third party providers who work with us (third-party Cookies), either for the duration of your visit (session Cookies) or for longer periods (persistent Cookies). The length of time a persistent cookie stays on your device varies between Cookies. 

Please note that our access and control over such third-party Cookies, beyond the scope of our services, is limited and subject to such other websites, services and providers’ own terms and policies. 

You are not obligated to accept all Cookies in order to visit our website, however, enabling Cookies may allow for a more personalized browsing experience and is required for most of our Services to work.

2. What Cookies are being used by Empathy?

Empathy uses Cookies to enable and constantly improve the service being delivered to you.  Cookies, both first and third party, are typically categorized as one of the following:

• Strictly Necessary Cookies: these Cookies are necessary to provide you with our Services and cannot be disabled.

• Functional Cookies: these Cookies are used to enhance the functionality and personalization of our Services. Without these Cookies, certain functionalities will not be available.

• Performance & Analytics Cookies: these Cookies are used for gathering analytics data on how you interact with our Services so we can improve their performance accordingly. Without these Cookies, our ability to better ourselves and improve your and others’ experience will be reduced.

Targeting Cookies: these Cookies are used to generate advertisements more relevant to you. Our advertising partners may use them to learn about your browsing habits (including your visits to our Services, the pages you have visited and the links and advertisements you have clicked) and other unique identifiers that may help identify you and your interests, in order to retarget you and serve advertisements that are relevant to you (for example if you look at one page on our Services, an advertisement may be delivered to you regarding our Services on other sites, for products referenced on that page or for similar products and services).

3. How do we use Cookies?

We use Cookies to help our website and online pages work, or work more efficiently, as well as to provide us with various information on your interactions and activities with our website and online pages. 

Our use of functional and performance and analytics Cookies aims to monitor, study and analyze the use of our Services, and how we can improve individuals’ user experience and continue improving our offerings and the overall performance of our Services; to explore and pursue growth opportunities by facilitating a stronger local presence and tailored experiences.

Our use of advertising Cookies aims to facilitate and optimize our marketing campaigns, ad management and sales operations, and manage and deliver advertisements for our products and services more effectively, including on other websites and applications.

Our emails may contain a single “web beacon pixel” which enables us to verify whether our emails (and any links or advertisements within the email) are opened. We may use this information to determine whether our emails are of interest to you, to approach visitors or users who do not open our emails and verify whether they wish to continue receiving them and to inform our advertisers in aggregate of the audience size for their advertisements. Please note that such “web beacon pixel” will be deleted once you delete the email from your email account. If you do not wish the “web beacon pixel” to be downloaded to your device at all, please set your email account settings to receive emails from us in plain text rather than HTML.

We may combine non-personally identifiable information collected through Cookies with other Personal Data that we have about you to improve your user experience, for example, to tell us who you are or whether you already have an account with us. 

We may also supplement the information we collect from you with information received from third parties in order to enhance our Services, or to offer you information that we believe may be of interest to you. 

Where we use Cookies to collect information that is personally identifiable or that can become personally identifiable if we combine it with other information, our Privacy Policy will apply in addition to this Cookie Policy.

4. How can you control Cookies

Where required by applicable law, we will not set targeting cookies and/or other non-essential Cookies unless you enable them. When first visiting our website, you may encounter our cookie banner, which allows you to control your cookie preferences, in accordance with applicable law. Depending on your location, you can change your cookie choices anytime by selecting the “Your Privacy Choices” feature available on our website. 

Most browsers have certain cookie control features (usually located in the ‘options’ or ‘preferences’ menu of your browser), which will (depending on your browser settings) allow you to decide how to handle each new cookie in a variety of ways, provide you with the ability to delete all Cookies that are already on your computer and to prevent Cookies from being placed.

Below are links to instructions regarding the blocking of Cookies on commonly used web-browsers:

• Chrome

• Microsoft Edge

• Mozilla Firefox

• Safari

You can also change your mobile device settings (e.g., iPhone, iPad, Android phones) to control whether you see online interest-based ads.

Please note that any such changes may result in you having to manually adjust some preferences every time you visit a website, and some services and functionalities may not work. 

In addition, most advertising networks offer individuals from the US (www.aboutads.info/choices), Canada (www.youradchoices.ca/choices), EU (https://youronlinechoices.eu/) or UK (https://www.youronlinechoices.com/uk/your-ad-choices) a way to opt-out from the collection of their data by advertising partners who participate in the Network Advertising Initiative (NAI), the Digital Advertising Alliance (DAA) and the European Digital Advertising Alliance (eDAA). This does not opt you out of being served advertising entirely as you will continue to receive generic advertisements.

5. What is Google Analytics and how is it used?

Our Services use Google Analytics, a web analysis service provided by Google Inc. (“Google”) which is based on Cookie technology. The information generated by the Cookie is usually sent to and stored on a Google server in the U.S.A. On behalf of Empathy, Google will use the generated information to evaluate your use of the website, to compile reports on website activities, and to provide the website operator with additional services connected with website and Internet use. The IP address transmitted by your browser in connection with Google Analytics is not collated with other data by Google. We have also taken measures to anonymize such IP address and to limit its retention period by default. Further information about the privacy practices of Google Analytics is available at www.google.com/policies/privacy/partners/. Further information about your option to opt-out of Google Analytics is available at https://tools.google.com/dlpage/gaoptout.

6. "Do Not Track" signals

Your browser settings may also allow you to transmit a “Do Not Track” signal when you visit various websites. Whilst we do not change our practices in response to a “Do Not Track” signal in the HTTP header from a browser or mobile application, you can manage your Cookies preferences, including whether or not to accept them and how to remove them, through your browser settings and our cookie banner as instructed above. Please bear in mind that disabling Cookies may complicate or even prevent you from using the Services. To learn more about “Do Not Track” signals, you can visit http://www.allaboutdnt.com/.

7. Changes to the Cookie Policy

Empathy reserves the right to change this Cookie Policy at any time, so please re-visit this page frequently to check for any changes. In case of any material change, we will make reasonable efforts to post a clear notice on the Services. Otherwise, all other changes to this Cookie Policy are effective as of the stated “Last Revised” and your continued use of the Services on or after the Last Revised date will constitute acceptance of, and agreement to be bound by those changes.