The New Standard for Resilience: Scaling Empathy Beyond Loss
Life has a way of dividing everything into "before" and "after.” For most of us, those moments aren't planned, and they certainly aren't chosen. They are the moments when the world stops—a loss, a sudden diagnosis, or the daunting transition into a short-term leave.
Much of our work at Empathy begins with “why,” and that is something we are asked about often. In many B2B companies, especially in categories like cybersecurity or infrastructure, the origin story starts and ends with a business opportunity. Empathy was always different. From the beginning, the question was not just what could be built, but why it needed to exist, and who it needed to serve in moments that matter most.
As we reach an inflection point, expanding into new geographies, introducing new solutions, and partnering with dozens of organizations around the world, it feels important to pause and reflect. Not to celebrate, but to ground what comes next in how far we’ve come, how we got here, and the intent that has shaped this work from day one.
When I was young, my family went through a loss that changed everything. After my brother passed, I watched my mom try to hold our world together while navigating her own grief. I didn't understand it then, but now, as a father myself, I see the immense weight she was carrying. Years later, I sat with a colleague who had lost his wife to cancer and saw him drowning in bureaucracy—probate, estate settlement, and endless red tape. I realized then that logistics are made harder by grief, and grief is made harder by logistics. It was also evident that there was no universal solution to a very real, universal need.
Those early experiences shaped more than Empathy’s mission; they shaped how we built the company. We learned that people don’t fail in these moments because they lack strength. They struggle because systems are fragmented, unclear, and unforgiving at exactly the wrong time. Empathy was founded to change that by designing infrastructure that meets people where they are, when clarity matters most.
At Empathy, we started with loss, the ultimate test of human resilience. And we knew that if we could solve the "logistics of loss," we could build an infrastructure capable of holding the weight of any crisis.
Over the last several years, we’ve had the privilege of supporting millions of families through loss, working alongside leading insurers, employers, and institutions. In that time, we’ve proven that combining human care with technology can meaningfully reduce both emotional and administrative burden at scale. What began as a focused solution has become a trusted platform, relied on during some of life’s most consequential moments.
But we always knew the need was bigger than any single moment. Now that we’ve proven our model when the stakes are highest, taking the next step to support families through every major life transition is the natural progression of our work.
From Bereavement to Broad Resilience
Our expansion beyond loss is not a departure from our original mission; it is a continuation of it. Loss taught us what happens when systems fail people under pressure. As we looked across healthcare events, financial transitions, and workplace disruptions, the pattern was clear: the same friction, the same confusion, and the same need for guidance appear again and again.
We have spent the last 5 years refining a combination of human support and technology to navigate the red tape that follows a loss. What we’ve learned is that the administrative burden isn't unique to loss. It exists in all of life’s hardest moments.
This realization is fueling our expansion across new geographies, from the U.S. and Canada to our recent launch in the UK. We are no longer just addressing loss and grief; we are bringing technology to more traditional arenas, addressing the systemic friction and emotional upheaval that define life’s most profound and difficult transitions.
A Collaborative Standard
No single institution can build a more resilient society alone. It requires a fundamental shift in how we show up for people in their "after" moments.
We collaborate with amazing partners across the insurance, wealth, and workplace benefits industries who are equally invested in this mission. Together, we are ensuring that whether a family is facing a loss, navigating estate planning, or managing a short-term leave, they aren't asked to "move on" by themselves.
What comes next for Empathy is a continued commitment to building a platform that can support people through life’s most complex transitions, before, during, and after crisis. That means expanding the moments we serve, deepening the systems we integrate with, and continuing to raise the standard for how institutions show up when it matters most.
We began with loss because it demanded the most of us. Today, we are building something broader, a universal foundation for resilience that helps people move forward with clarity and confidence, no matter what life brings.
And we’re just getting started.