Empathy and Transamerica Partner to Expand Always-On Care for Millions of Families Across the U.S.
Today, Empathy announced a new partnership with Transamerica, expanding access to Empathy’s care model for millions of policyholders and their loved ones across the United States. Together, Empathy and Transamerica are redefining what it means to show up for families—by offering support that is continuous, relationship-driven, and designed for everything life brings.
This partnership reflects a shared belief that care shouldn’t start at the moment of a claim, nor end once paperwork is complete. Instead, meaningful support spans the full journey—helping people prepare thoughtfully during life, guiding families through loss when the unplanned occurs, and strengthening trust and connection over time.
It also reflects a deeper commitment both organizations share: making planning, grief support, and estate settlement more accessible to families who have historically been underserved by systems built for complexity or constant professional guidance. Too often, these resources have been fragmented or out of reach. Empathy and Transamerica believe families deserve better—support that is practical, human, and built to meet people where they are.
A Continuous Care Experience
At the center of the partnership is Empathy’s integrated care model, which brings together planning and support into one seamless experience. Through Empathy LifeVault, Transamerica policyholders can organize important information, documents, and intentions ahead of time—an act of care that helps reduce future burden and bring clarity to loved ones.
LifeVault also opens the door to more meaningful, ongoing conversations between agents and clients, transforming planning from a one-time transaction into an enduring relationship rooted in trust, preparedness, and long-term care.
Alongside planning, Empathy Loss Support provides compassionate, practical guidance for families after the death of a loved one. Built on the understanding that grief is not only emotional but deeply logistical, Loss Support helps families find structure and direction at a moment that often feels overwhelming—offering steady guidance, human care, and tools that help people move forward with clarity.
Together, LifeVault and Loss Support work side by side to deliver care that’s always on; supporting families before they need it, standing with them when they do, and remaining present long after.
Strengthening Relationships
This partnership enables Transamerica to deepen already long-lasting relationships with policyholders and beneficiaries. By embedding Empathy’s platform into its broader approach to support, Transamerica enables agents to stay connected to clients across life’s milestones—adding value beyond the policy and reinforcing trust across generations.
Rather than centering the experience on a single moment of loss, Empathy and Transamerica are creating a model that supports people throughout life’s changes, challenges, and transitions—helping ensure families feel less alone, less overwhelmed, and more supported at every step.
On a broader level, this partnership reflects a shift across the life insurance industry: moving beyond transactional moments toward care that is human, holistic, and enduring. By combining Transamerica’s scale and legacy with Empathy’s modern platform and care philosophy, the two organizations are working together to help bring planning, grief support, and estate settlement within reach for millions of families across the country.
Empathy is proud to partner with Transamerica to bring this vision to life, and to extend meaningful, always-on care to families not just at moments of loss, but throughout life.