Expanding with Aflac to offer legacy and estate planning through Empathy LifeVault™

We’re pleased to announce that Aflac is deepening our partnership to further support families during life’s most challenging moments. Aflac's mission is to provide financial protection and peace of mind for individuals and their families when they need it most, aiming to close the health and wealth gap so that policyholders can focus on recovery rather than financial stress. Since last year, Aflac has offered Empathy’s comprehensive bereavement support services to its beneficiaries, helping families navigate the emotional and administrative burdens that follow the loss of a loved one. As part of our expanding partnership, starting this July, Aflac will also provide Empathy LifeVault™ to all new and existing group life beneficiaries and covered members under its Group Life, Absence, and Disability Solutions.

Every family deserves access to legacy and estate planning, a vital step necessary for preparing for the future. It safeguards families by honoring their wishes and lightening the burden of the logistics that lie ahead. Empathy’s most recent annual research report, The Grief Tax, revealed that two out of three of those surveyed did not have access to essential legal documents and details needed after the loss of a loved one. This lack of preparation can extend timelines for finalizing affairs to almost two years. 

LifeVault offers a secure platform that makes legacy and estate planning accessible. By simplifying the process, members can confidently safeguard their finances and clearly communicate their wishes, while managing important documents like wills, advance healthcare directives, and powers of attorney — all in one place. This means Aflac group life beneficiaries and covered members, and their families, can confidently prepare for the future and ensure matters are sorted and preferences are documented, and protected. By adding LifeVault, Aflac is offering a truly comprehensive approach that supports customers throughout life’s most difficult transitions.

What It Means for the Industry

This expanded partnership signals a shift toward more compassionate, tech-driven solutions that meet real family needs. It shows how insurers can go beyond traditional coverage to provide meaningful solutions that ease emotional and practical burdens. This kind of offering sets a new standard for how companies support their customers through life’s challenges, making legacy planning less overwhelming and grief support more accessible.

We see the future of loss and legacy planning as both caring and easy to use, built right into the trusted services people already rely on. By bringing Empathy LifeVault™ to Aflac’s customers, we’re not just making these tools more widely available; we’re showing how insurers can lead the way in helping people feel more prepared and supported when it matters most.