New research from

Grief in the
Age of AI

Grief doesn't wait, and neither should support.

Support doesn't always show up when it's needed most. Nearly 1 in 4 AI users have turned to this burgeoning tech during bereavement: for emotional comfort, practical guidance, and in moments when no one else was available. And 97% of those users report a positive impact. What more than 6,000 bereaved adults told us is simple: support doesn’t have office hours. AI is filling gaps that institutions haven't closed yet.

AI in grief: the numbers behind the shift

69%

Of people say they didn’t have all the support they needed after a loss

50%

Of Gen Y users say they are open to using AI in grief

97%

Of AI users say it had a positive impact during grief

56% are comfortable with AI handling practical tasks like paperwork. Just 23% are comfortable with AI recreating a loved one’s voice.

A closer look at what's inside

Where people turn for support

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How AI is being used in grief

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Attitudes towards AI usage in grief

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The conditions required for trust

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Understand the future
of grief support