Drawing on a nationally representative study of 4,751 adults across the UK, this report uncovers how bereavement is reshaping expectations of insurers, while driving new pressures and needs within the workplace—and what organisations can do to better support their people and policyholders.
1 in 3
beneficiaries reported feeling under-supported in the claims process during an emotionally difficult time, a figure that rises to almost 1 in 2 (46%) among Gen Z.
57%
of respondents would choose insurers based on bereavement support, and 92% value bereavement benefits highly—including 100% of Gen Z.
48%
of bereaved employees would leave their job over inadequate support—including a striking 74% of Gen Z.
Empathy is now live in the UK
Empathy’s expansion to the United Kingdom brings compassionate bereavement support to UK employers, insurers, and the individuals and families navigating loss.
The Empathy Support System blends human care with technology to help people through life’s hardest moments. Our products guide families across the legal, financial, and emotional complexities of loss, empowering institutions to deliver the support that matters most.
Unlock the UK’s New Bereavement Insights
Get the full report revealing how bereavement is reshaping expectations of insurers and employers across the UK.
Loading
Ready to learn more?
Speak with our team to explore how Empathy can improve the experience for those navigating loss.