Description
About Empathy
Empathy is on a mission to help families through life’s most challenging moments. Our award-winning product, powered by tech and driven by purpose, provides peace of mind by guiding families through all the tedious and time-consuming tasks associated with loss. With a combination of tech and human support, we enable families to focus on what truly matters and support them through the emotions that follow.
Our team is passionate, empathetic, and dedicated to providing world-class solutions to families in need. We work collaboratively to identify pain points and design elegant solutions that empower and support our users.
In this role you will
- Strategically drive long-term product growth, focusing on adoption and retention.
- Create, manage, and optimize marketing channels like email, SMS, and notifications to increase user engagement metrics.
- Enhance activation metrics by optimizing landing pages, and other top-of-funnel assets.
- Collaborate with product, marketing, and customer success teams to align product messaging and growth strategies.
- Analyze user data comprehensively for insights to improve engagement and retention.
Requirements
What We're Looking For
- 3-5 years of proven experience in product growth, marketing, product marketing, or a related field for a b2c or b2b2c product, preferably in a startup environment.
- Hands-on experience in setting up, collaborating on, and optimizing product funnels to drive adoption and usage.
- Proven record of developing and executing growth and/or marketing strategies that increase user activation and retention by prioritizing and implementing changes throughout the product.
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines.
- Ability to work cross-functionally with diverse teams and manage multiple stakeholders.
- Excellent verbal and written English communication skills, with the ability to create compelling marketing materials and present ideas effectively.
- Ability to thrive in a fast-paced, dynamic startup environment with a high degree of autonomy and ownership.
- Passion for innovation and growth in a tech-driven environment.
- Team player with strong interpersonal skills.
Apply now
At Empathy, we believe that our workforce should reflect the range and variety of the families we serve. We are an equal opportunity employer, where all employment decisions are made without regard to age, sex, race, ethnicity, nationality or nation of origin, religion, ability, medical condition, marital status, pregnancy, gender identity or expression, sexual orientation, veteran status, or any other status protected by local, state, or federal law.