Senior Manager, Marketing Operations & Analytics

Empathy is on a mission to build a more resilient world by helping people everywhere plan for and deal with life’s toughest moments. Our award-winning flagship loss support product, powered by tech and driven by purpose, provides clarity and confidence by guiding individuals through all the tedious and time-consuming tasks associated with loss. Combining tech and human touch, we make it possible for people to focus on what truly matters while supporting them through the logistics and emotions that follow. Our second product, Empathy LifeVault was designed to create a new standard in legacy and estate planning that’s intuitive, secure, and educational, with the ability to generate, organize, and store legal documents with extreme ease. 

Through partnerships with leading insurers, forward-looking financial institutions, and innovative employers, we’ve expanded access to Empathy to over 45 million covered lives across North America. And we’re just getting started, which is where our team comes in.

Our team is passionate, empathetic, and dedicated to getting world-class products in the hands of those dealing with emotionally charged and logistically hard moments of crisis, and to partnering with industry leaders to bring Empathy to the masses. We work collaboratively to identify pain points and design elegant solutions for users and partners alike. We aim to move the industry and cultural expectations of supporting people through life’s hardest moments forward. 

About the Role

The Sr. Manager, Marketing Operations & Analytics drives operational excellence and data-driven decision-making across the marketing organization. This role is responsible for managing and evolving the marketing technology stack, optimizing campaign performance, and building the analytical foundation that enables smarter marketing strategies and measurable ROI.

• Manage and optimize the marketing technology stack (marketing automation, analytics, and data tools) to support all marketing teams, ensuring connected insights, efficient workflows and measurable impact. 
• Develop and maintain marketing dashboards, reports, and KPIs to measure campaign performance, lead flow, pipeline and revenue contribution.
• Collaborate with marketing leadership to identify insights from data and recommend actions to improve campaign effectiveness and marketing ROI.
• Own the design and implementation of the core marketing process (lead management, campaign tracking, attribution models, and analytics) and empower the team to self-serve workflows and insights through training, documentation and scalable systems.
• Partner with cross-functional teams (demand gen, growth marketing, product marketing, brand, client marketing) to ensure data-driven execution and measurement of marketing initiatives.
• Support data hygiene, segmentation, and audience management to enable targeted marketing campaigns.
• Provide advanced analytics and modeling to inform marketing strategy, budget allocation, and resource planning.
• Ensure compliance with data privacy regulations and best practices across marketing systems and processes.

• 7+ years of experience in marketing operations, analytics, or related roles.
• Proven success continuously evolving and optimizing marketing systems (e.g., Salesforce, HubSpot, 6Sense), integrating them with analytics or BI tools and staying ahead of emerging technologies.
• Strong analytical and technical skills, with expertise in marketing attribution, campaign measurement, and performance optimization.
• Deep understanding of the marketing funnel, data management, and audience segmentation.
• Proficiency in analytics and visualization platforms such as Tableau, Looker, or Power BI.
• Excellent communication and stakeholder management skills, with the ability to translate data into actionable insights.
• Highly organized, process-oriented, and detail-focused, with a mindset for continuous improvement.

The salary for this position ranges between $150,000-$170,000, which includes base salary and variable components. This is decided based on many factors, including but not limited to: skills, qualifications, and geographic location. In addition to base salary, we are proud to offer stock options in the company and a competitive benefits package.

To support our employees, we offer comprehensive benefits both in and out of the office. These include premium healthcare, comprehensive paid time off, and flexible parental leave. Our bereavement care includes premium access to the Empathy platform and support for employees and their families. We support financial wellness with a company-sponsored 401(k) plan and up to a 4% employer match, along with competitive stock options. With annual retreats, team lunches for our NYC office, and a remote employee stipend, we prioritize spending time together and investing in our people. We hope you will want to join our exceptional team!