Social Media Manager

Marketing | New York City

About Empathy

Empathy is on a mission to help families with everything they face after the loss of a loved one. Powered by tech and driven by purpose, we provide peace of mind by guiding families through all the tedious and time-consuming tasks that follow a loss, with an exceptionally beautiful app and website that provide in-depth expert advice and support so that families can focus on what matters instead. 

We work steadfastly to update and innovate our offerings, giving the families the support they need at the hardest time in their lives. It’s unique, rewarding work with many interesting challenges along the way.

Marketing Team

Connecting with families at a difficult time in their lives requires sensitivity and creativity. The marketing team works across platforms and disciplines to tell honest stories, create meaningful interactions and deliver value. We are constantly learning and evolving, gaining insights from our users, coworkers and partners.

In this role you will:

  • Own all of our social media channels.

  • Plan and manage campaign executions, on time, on budget, to scope 

  • Create engaging content and maintain the cadence and voice of each of our channels.

  • Source content from teams across the company, communicating new ideas and initiatives across channels.

  • Lead the development of a wide range of content forms, including video, text, still imagery, animation, live action and other content forms that best utilize the technology available on any given social media/digital platform.

  • Drive strategic initiatives to expand our online presence, content and following, such as video content and collaborations with brands or creators.

  • Work closely with our design team to create brand assets for posts and videos.

  • Produce regular reports and strategy recommendations for strategic growth and increased engagement.

What we’re looking for

  • 2+ years experience in a marketing/content role for a consumer brand or D2C company with a significant online presence

  • Excellent writer and communicator

  • Fluent in internet, savvy about social media and sensitive to the humans that use them

  • At Empathy we meet people where they are on their grief journey; you must be comfortable addressing emotional topics, and crafting nuanced, approachable content in all lengths and formats for different audiences. 

  • Team player - you’ll work across the company to source content and visuals - partnering with design and product and also the community and care teams.

  • Self-starter; confident owner of projects, platforms and deliverables.

  • Prior knowledge or experience of topics in the end-of-life space, or adjacent topics such as mediation, social work, or mental health is a plus.

  • Experience with social media management tools, analytics and KPIs is a plus.

Apply now

Now that you know about us, we’d like to learn more about you. If you’re interested in bringing your talents and experience to Empathy, please send us a message at with any information you think is relevant.

At Empathy, we believe that our workforce should reflect the range and variety of the families we serve. We are an equal opportunity employer, where all employment decisions are made without regard to age, sex, race, ethnicity, nationality or nation of origin, religion, ability, medical condition, marital status, pregnancy, gender identity or expression, sexual orientation, veteran status, or any other status protected by local, state, or federal law.