Web Lead

Empathy is on a mission to build a more resilient world by helping people everywhere plan for and deal with life’s toughest moments. Our award-winning flagship loss support product, powered by tech and driven by purpose, provides clarity and confidence by guiding individuals through all the tedious and time-consuming tasks associated with loss. Combining tech and human touch, we make it possible for people to focus on what truly matters while supporting them through the logistics and emotions that follow. Our second product, Empathy LifeVault was designed to create a new standard in legacy and estate planning that’s intuitive, secure, and educational, with the ability to generate, organize, and store legal documents with extreme ease. 

Through partnerships with leading insurers, forward-looking financial institutions, and innovative employers, we’ve expanded access to Empathy to over 45 million covered lives across North America. And we’re just getting started, which is where our team comes in.

Our team is passionate, empathetic, and dedicated to getting world-class products in the hands of those dealing with emotionally charged and logistically hard moments of crisis, and to partnering with industry leaders to bring Empathy to the masses. We work collaboratively to identify pain points and design elegant solutions for users and partners alike. We aim to move the industry and cultural expectations of supporting people through life’s hardest moments forward. 

The Web Lead owns the strategy and roadmap for Empathy’s website. They drive continuous improvement of our web experience through data‑driven experimentation, conversion optimization, and site performance excellence. This role combines analytics expertise, UX optimization, and technical curiosity to turn insights into measurable growth — ensuring every visitor interaction is fast, intuitive, and conversion‑focused. This role is based in New York and reports to the Flatiron office 3 days a week.

Key Responsibilities

• Own the company’s web roadmap and define strategy, priorities, and outcomes across site experience, infrastructure, and optimization.
• Lead conversion rate optimization (CRO) across all owned web properties — including strategy development, hypothesis formulation, testing via an experimentation roadmap, implementation, and performance analysis.
• Design and execute A/B and multivariate tests to improve conversion paths, landing pages, forms, and other key on‑site elements.
• Collaborate with marketing and design teams to optimize user experience and content placement for engagement, accessibility, and conversion.
• Leverage analytics and behavioral data (e.g., Google Analytics, Hotjar, Mixpanel) to uncover drop‑off points and inform actionable improvements.
• Monitor and improve site performance, including speed, responsiveness, and technical SEO.
• Maintain and evolve tagging, tracking, and KPI measurement for accurate performance reporting.
• Continuously benchmark against industry best practices and emerging web technologies to guide an experimentation roadmap.
• Share insights across marketing and leadership to inform campaign and content strategy.

• 7+ years of hands-on experience in web optimization, CRO, digital analytics, or a related role.
• Strong knowledge of UX principles, user journey analysis, and web best practices.
• Proficient with optimization and analytics platforms (Google Optimize, Optimizely, GA4, Tag Manager, Hotjar, Looker Studio, etc.).
• Technical familiarity with HTML/CSS, CMS platforms, and performance‑monitoring tools like Lighthouse or PageSpeed Insights.
• Data‑driven mindset with ability to translate metrics into clear, actionable insights.
• Strong problem‑solving skills and attention to detail — able to test, learn, and iterate rapidly.
• Excellent communication and collaboration skills, comfortable presenting findings and recommendations to cross‑functional teams.

The salary for this position ranges between $150,000-$160,000, which includes base salary. This is decided based on many factors, including but not limited to: skills, qualifications, and geographic location. In addition to base salary, we are proud to offer stock options in the company and a competitive benefits package.

To support our employees, we offer comprehensive benefits both in and out of the office. These include premium healthcare, comprehensive paid time off, and flexible parental leave. Our bereavement care includes premium access to the Empathy platform and support for employees and their families. We support financial wellness with a company-sponsored 401(k) plan and up to a 4% employer match, along with competitive stock options. With annual retreats, team lunches for our NYC office, and a remote employee stipend, we prioritize spending time together and investing in our people. We hope you will want to join our exceptional team!