Empathy Partners With Principal to Expand Support for Life Insurance Beneficiaries

Published on Jun 10, 2025

We’re proud to announce a new partnership with Principal Financial Group®, a global financial services company, to offer Empathy’s comprehensive bereavement support to Principal beneficiaries navigating loss.

This partnership reflects a deep and ongoing commitment to the families that Principal serves. By integrating Empathy Loss Support into their offering, Principal is helping to ensure that care extends well beyond the moment of a claim.

Through our partnership, Principal Group Term Life and Voluntary Term Life Insurance beneficiaries will gain access to compassionate grief resources, one-on-one guidance from dedicated Care Managers, and smart tools that simplify the often overwhelming process of probate, estate settlement, and account closure. Our support is holistic, human-centered, powered by technology and delivered when it’s needed most.

For Empathy, this partnership reinforces the growing movement we’re proud to lead: one in which organizations embed meaningful support into each stage of the human experience, especially during life’s most personal challenges. 

Together with Principal, we’re making it easier for employers to show up for their teams, and for families to move through some of the hardest moments of their lives with greater ease, clarity, and confidence.

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Everyone deserves help after loss. Join us to find the support your families need.