From the chaos of loss to clarity and care

Give people personalized support for the emotional and practical realities of loss, while building stronger relationships when they matter most.

A woman by the sea at dusk, beside a Care Plan checklist from the Empathy app

A personalized Care PlanTurns an overwhelming administrative maze into clear, manageable next steps.

An older man reading his phone on a train, beside a message thread with his Empathy Care Team

A human Care Team, 24/7Trained specialists, available any time, for both the practical and the emotional weight of loss.

A eucalyptus branch over still water, beside the Empathy app's support hub menu

Everything in one placeDocuments, accounts, and directives organized securely, so loved ones aren't left searching and guessing.

A man wearing an earbud looking out of a car window at dusk, beside an audio guide playing in the Empathy app

Emotional support built by expertsAudio guides, meditations, and content shaped by leading voices in grief and mental health.

A woman in a green jumper reading her phone, beside a Care Team message connecting her to an insurance advisor

Loyalty earned at the hardest momentMeaningful support at a time of loss builds trust and loyalty that can span generations.

Prudential
Symetra
Amica
MetLife
Transamerica
New York Life
Guardian
AT&T
Lemonade
Lincoln Financial
Voya
The Hartford
Zurich
Aflac
Securian
BMO
CarMax
TD
Equitable
TIAA

“I'm glad that it was offered because again, it has helped, it has helped me tremendously.”

Joie McCloyEmpathy User & Prudential Group Life Beneficiary
  • 92%

    of families report feeling better after using the Empathy Platform.

  • 189 hrs

    saved per family navigating the logistics of loss.

  • $3,007

    saved per family during estate settlement.

  • 75+ NPS

    among the highest in the industry, where the average sits at 36 (ClearlyRated, 2024).

Turn every moment into a loyalty moment

  • Lighten the burdens of loss with a plan and a partner

    Policyholders & loved ones

    Lighten the burdens of loss with a plan and a partner

    Losing someone brings an avalanche of tasks at the worst possible time. Empathy brings a tailored plan, innovative tools, and a human Care Team that guides people through the logistics and stays present for the grief, long after the paperwork is done.

  • Show up in the moment that defines the relationship

    Financial professionals

    Show up in the moment that defines the relationship

    Empathy provides the context and insight to reach out when it matters most. From supporting policyholders to guiding beneficiaries, advisors and agents can show up at the right time in the right way to build relationships across generations.

  • Turn support through loss into relationships that last

    Carriers & wealth firms

    Turn support through loss into relationships that last

    Most institutions show up only at the claim, and only with a check. Empathy makes that moment count: reducing beneficiary confusion and claims-side escalations, retaining assets longer, and building loyalty that carries across generations.

Frequently asked questions

Support people through
everything that comes with loss.