Caregiving is a lot to carry,
no one should do it alone

Help caregivers and care recipients navigate medical logistics, complex decisions, and emotional strain with personalized support that goes beyond traditional benefits.

A shared hub for planningMinimize duplicated efforts and increase coordination for the entire caregiving circle.

Centralized practical coordinationAdministrative tasks and daily logistics all accessible in one connected experience.

Support for the entire care circleEveryone involved gets their own access, regardless of the size of their care circle.

Reliable, expert-backed guides and meditationsContent vetted by clinical and wellbeing experts, giving caregivers trusted support to come back to.

Human care from the very first questionA trained Care Team offers support and guidance from the very first "where do I even start?".

Prudential
Symetra
Amica
MetLife
Transamerica
New York Life
Guardian
AT&T
Lemonade
Lincoln Financial
Voya
The Hartford
Zurich
Aflac
Securian
BMO
CarMax
TD
Equitable
TIAA

“Adding Caregiving Support to our work with Empathy helps address the realities many caregivers face every day.”

Andrew DeMarcoHead of Life Solutions at Transamerica
  • 63M

    Americans are family caregivers right now, so the need is already inside your book of business.

  • $300K

    average lifetime earnings lost to caregiving-related work disruptions: a real, often invisible cost.

  • 70%+

    of Americans turning 65 will need long-term care at some point, making the protection clients bought feel real, day to day.

Turn every moment into a loyalty moment

  • A single, reliable place for personalized support

    Caregivers & the people they care for

    A single, reliable place for personalized support

    Most caregivers piece help together from agencies, forums, and word of mouth. Empathy replaces that search with one place to turn, through a relationship they already trust.

  • Turn a dormant policy into an active relationship

    Carriers & benefits providers

    Turn a dormant policy into an active relationship

    Life and LTC policies often sit quiet for years between enrollment and claim, with no reason to reach out, and real lapse and replacement risk. Where coverage stops at a payout, Empathy starts, with a genuine, ongoing reason to stay present. This makes protection feel real day to day, strengthens persistency, and opens a relatable entry point for a younger generation of LTC buyers.

  • A planning moment, and a next-generation introduction

    Wealth institutions & advisors

    A planning moment, and a next-generation introduction

    Caregiving is one of the biggest and least-addressed drivers of client attrition and reduced wealth transfer. It gives advisors a human, credible reason to engage outside of rebalancing - one that naturally surfaces LTC, estate, and cash-flow conversations. It also opens a trusted introduction to the adult children who may become tomorrow's clients.

  • A more present, supported workforce

    Employers & HR leaders

    A more present, supported workforce

    Six in ten family caregivers are employed, and half report work disruptions - going in late, leaving early - just to manage care. Empathy gives HR a benefit employees actually use, for both adult care and childcare, improving retention and easing the day-to-day burden of fielding caregiving questions.

Frequently asked questions

Be there for families through caregiving
and earn loyalty that lasts.