Planning ahead, so loved ones aren't left guessing

Make estate planning simple to start and easy to finish, with attorney-built documents and expert support.

Attorney-built documents, no lawyer requiredEstate planning documents created through a guided flow and legally valid once notarized.

Guidance that makes planning accessibleVideos and in-line explanations walk people through each step, so planning never feels like homework.

Addressing the emotional challenges of planningAI-driven tools to prepare for hard conversations and work through emotional blockers.

A secure place for everything that mattersA vault for anything from personal letters to legal documents, centralized in one place for loved ones.

Map every asset to simplify estate settlementMaking it easier for people to identify and locate all assets that were owned by their loved one.

Prudential
Symetra
Amica
MetLife
Transamerica
New York Life
Guardian
AT&T
Lemonade
Lincoln Financial
Voya
The Hartford
Zurich
Aflac
Securian
BMO
CarMax
TD
Equitable
TIAA

“We have a mission to provide financial security for as many people as we can. Partnering with Empathy allows us to expand that mission.”

Mark DevineHead of Life, Absence, and Disability at Prudential Financial
  • 1/2+

    of adults don't have a will - the gap planning ahead closes. (Caring.com 2025 Wills and Estate Planning Study).

  • 50%

    of consumers say digital estate planning would make them more likely to keep their policy active.

  • 49%

    say it would increase their openness to additional products from their insurer.

Turn every moment into a loyalty moment

  • Peace of mind now, clarity for loved ones later

    Policyholders & their loved ones

    Peace of mind now, clarity for loved ones later

    Planning ahead is one of the most caring things a person can do, and one of the easiest to keep putting off. Empathy makes it simple: attorney-built documents through a guided experience, support for the emotional weight of it, and one secure place that holds everything, so the people left behind aren't left guessing.

  • From a single touchpoint to a steady cadence

    Financial professionals

    From a single touchpoint to a steady cadence

    Empathy surfaces many reasons to interact with clients throughout their lives. Most meaningful moments present an opportunity to update an estate plan, and with the right context, can be leveraged by agents and advisors to restart a conversation. This helps turn a dormant relationship into recurring, trackable engagement.

  • Turn a policy into a relationship that lasts

    Carriers & wealth firms

    Turn a policy into a relationship that lasts

    For most of its life, a policy sits quietly between the day it's purchased and the day it's needed - a promise with little to show for it in between. Estate planning changes that from day one, giving policyholders something they can use and return to as life unfolds.

Frequently asked questions

Turn estate planning into an ongoing
conversation,
not just a document.