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Turn every policy into a lasting relationship

Embedded in the experience of 45 leading carriers, Empathy drives engagement, improves persistency, and increases lifetime value across life events.

The years between the sale and the claim are your greatest opportunity.

  • 50%

    of insurers are redesigning their product portfolios to embed living benefits at the core.

  • 72%

    of prospects want to engage a financial professional before buying life insurance, and 15% do.

  • 42%

    of adults say they need life insurance, or more of it.

Help people plan for and deal with major life events, well before and beyond the claim.

  • Individual life carriers

    Give policyholders value from the first day of coverage, strengthening persistency through the crucial early years and creating a relationship that deepens over decades.

  • Group life and benefits carriers

    Offer members a benefit they use between enrollment and claim, strengthening the employer partnerships that drive your distribution.

  • Agents, advisors, and distribution partners

    Go beyond transactions with a genuine, welcome reason to reconnect - and the context to make every conversation timely and relevant.

  • Disability and absence carriers

    Support employees through leave with guidance toward a confident return to work, easing pressure on claims teams and making the coverage feel real.

  • Annuity providers

    Extend your promise of security beyond the life of the contract, supporting beneficiaries with real guidance and human care when it matters most.

One connected platform for major life transitions.

Estate Planning

Guided, expert-built planning that helps people put a will and their wishes in place.

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Empathy Connect™

The client engagement portal for agents and advisors

Clients Overview

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Active clientsCompleted at least one estate planning document

Recent activity & Highlights

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  • Jimmie HarrisAdded a new property. Share a guide to help him update his estate plan.Share Guide
  • Adrian LewisAdded a family member. A good moment to check in and review next steps.Send Email
  • Gloria SandersCompleted her will. A good time to connect.Schedule a call

Stronger persistency, deeper relationships, greater lifetime value.