Motorway and Empathy Partner to Raise the Standard of Bereavement Support for Customers

Empathy’s new UK partnership with Motorway, supporting families in moments of loss

At Empathy, we work with organizations that encounter families during some of life’s hardest moments. We know that grief doesn't follow a script, and it doesn't stay within the lines of finance or insurance industries. It shows up in the everyday—in the paperwork, the logistics, and the practical decisions families face in the aftermath of loss. That is what makes our new partnership with Motorway, the UK’s fastest-growing used car marketplace, so meaningful.

For families in the UK, selling a loved one’s car after a death is rarely just a transaction. It is often one of the first practical tasks they face while grieving, sometimes tied to memory, sometimes to financial necessity, and often arriving before families feel ready to make decisions at all. Moments like these can carry far more emotional weight than businesses typically account for.

Motorway recognized this reality early on and had created a dedicated support team for customers selling a car following a loss. Through our partnership, Motorway customers now have access to Empathy Loss Support, offering guidance and human support during one of life’s most difficult moments.

This partnership also reflects a broader belief we share with Motorway: that supporting families starts with supporting the people who meet them first. Whether they are claims representatives, financial advisors, or car sales associates, frontline professionals are often the first to help families navigate the intersection of grief and logistics. By equipping these teams with the right tools, we ensure they are empowered to support families with the clarity and compassion they deserve when they need it most. 

By integrating Empathy’s platform into its customer experience, Motorway is lifting both the emotional and administrative weight that follows a death. This isn't just about a smoother transaction; it’s about empowering teams to lead with care. For us, this partnership proves that compassion has a place in every industry. We are proud to stand alongside Motorway as they redefine what it means to truly show up for bereaved customers in the UK.