father and daughter consulting financial advisor

A Blueprint for Generational Loyalty: Unpacking the Claims Experience

Live Webinar: Thursday May 21st, 12pm ET

A conversation with:

Sophie Ruddock

Sophie Ruddock

COO at Empathy

Sophie Ruddock leads commercial operations and strategic growth initiatives to drive scaled impact for those experiencing life's most challenging moments. She brings over a decade of expertise in scaling high-growth technology companies and building transformative global organizations. Her track record spans public, private, and non-profit sectors across the UK, U.S., and European markets.

Dararith Ly

Dararith Ly

Assistant Research Director at LIMRA

Dararith Ly brings 25-years of experience in the financial industry. He designs and conducts custom and consortia research studies that fuel product innovation, influence distribution strategies, and inform executive decision‑making for premier insurance, annuity, and workplace benefit organizations. Dararith specializes in qualitative research techniques and analysis.

Webinar Details

U.S. life insurers pay out over $100 billion in death benefits every year. Fewer than 1 in 10 beneficiaries ever becomes a customer.

New research from Empathy and LIMRA reveals what's actually driving beneficiary loyalty and engagement. The findings will challenge how your organization thinks about the claims experience — and why it’s worth getting it right.

What you’ll learn from the new data:

  • What beneficiaries actually need before, during, and after the claims process, and where most carriers fall short

  • The support delivery gap: what families say would have helped vs. what they received 

  • Practical steps for turning the claims experience into a generational loyalty driver

Register now

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